Architecture firms, regardless of their size, must offer VR and 3D walk-throughs. It is now a basic service, not an add-on to our offerings.
In late 2015 and early 2016, I wrote a number of articles on visualization in ARCHICAD. Here's an update of how I've been practicing what I preach.
Later this year there will be a virtual AEC Science & Technology tradeshow. This looks like a pretty interesting event and I hope it does well. It's also free, which is great.